![]() As an advertiser, wherein the competition is so steep to be on top of the search engine page results, a lower click-through-rate implies lesser traffic, leads or sales.Ī higher CTR for sure has its advantages: higher traffic (maybe, conversion rate too), better quality score and lower cost-per-click (CPC) ![]() ![]() High pay-per-click (PPC) implies, low click-through-rate (CTR) and therefore higher cost per acquisition (irrespective of the goal being sales or leads). The #1 grievance of digital marketing advertisers on Google Search platform is that they are paying too much per click.
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